The N.C. High School Athletic Association Board of Directors approved a proposal Wednesday to allow in-state athletes to profit off their name, image and likeness beginning July 1.
The new rule faces potential scrutiny from lawmakers, who are considering several bills that would alter the NCHSAA’s power to govern.
For now, though, North Carolina becomes the 28th state to adopt an NIL policy for high school athletes
to take advantage of their NIL rights. The NCHSAA will require athletes, along with parents/custodians, coaches, athletic directors and principals to complete the National Federation of High Schools’ NIL course annually.
Students would then be allowed to use their name, image and likeness to profit from things like appearances, autographs, camps and clinics, group licensing deals, social media and product endorsements.
School personnel, including coaches, could not use NIL for recruitment or enrollment, nor act as a student-athletes’ agent or marketing rep.