The Operation Firecracker “Booze It & Lose It” campaign begins today (June 24) and will run through July 7. The statewide initiative promotes public awareness and enforcement efforts to reduce the number of crashes and fatalities caused by impaired drivers.
Recognized as one of the nation’s most effective anti-drunk-driving campaigns, Booze It & Lose It has created increased awareness of the dangers and the consequences of drinking and driving through innovative education campaigns and extensive enforcement of impaired-driving laws.
During each campaign, law enforcement agencies increase the number of patrols and officers in an area, set up checking stations and use local news media to reach out to drivers. Motorists caught driving while impaired could face jail time, lose their driving privileges and pay an average of $10,000 in fines, towing fees and other expenses associated with a DWI.